AquaForce Group was established in London in 1980, with roots dating to 1963. We help distributors, contractors and developers bring bathroom and sanitaryware solutions to market – from product development and brand creation to compliance, supply and after-sales support.
We bring together product expertise, regional market knowledge and long-term partner support across the UK, Europe and the Middle East.
Roots dating to 1963
Established in London
Independent, long-term ownership
Multi-brand portfolio
Market-ready product selections, private-label development, showroom support and sales tools designed to help you grow your category.
Project bundles, specification alignment, technical documentation and coordinated delivery for smoother project execution.
Product strategy, value engineering, sustainability support and structured after-sales service across the project lifecycle.
We provide the support needed to develop, launch and grow a sanitaryware – or white-label – brand without building every capability from the ground up.
Product selection, finishes, specifications and packaging tailored to your market and channel.
Brand systems, product naming, cartons, labels and sales materials developed as one connected customer experience.
Coordination of product documentation, certification and labelling requirements for target markets, including SABER, SASO and UAE conformity processes where applicable.
Display concepts, product presentation, launch materials, co-marketing support and sales training.
Structured warranty processes, spare-parts planning and clear escalation routes.
Our portfolio brings together specialist brands for different customer segments, price levels and project requirements – supported by one group network.
Italian-designed mixers and water-saving solutions
Durable sanitary solutions for commercial and project use
Engineered bathroom solutions for project reliability
Cistern and flushing systems for residential and project applications
Architect-led bathroom and kitchen solutions for GCC requirements
Design-led bathroom collections for premium spaces
Flexible piping systems for residential and industrial applications
The next name in the portfolio could be the one we build together.
We coordinate product selection, quality control, technical documentation and supply planning to reduce risk and keep projects moving.
Specifications, finishes and samples are reviewed before production or order confirmation.
Materials, components and finished products are checked against the agreed requirements.
Datasheets, drawings, installation guides and project submittals are prepared to support approvals and site teams.
Lead times, warehousing, phased delivery and replenishment are planned around project and channel needs.
We coordinate the documents, certificates and product labelling required for each destination before shipment. This helps reduce clearance risks and protect project timelines.
Saudi Arabia: SABER, SASO and conformity documentation where applicable
United Arab Emirates: MOIAT, ECAS and EQM processes where applicable
Product and shipment documentation prepared by market and product category
Clear compliance responsibilities agreed before production and shipment
A London headquarters, a European brand and supply network, and regional trading support in Dubai allow us to stay close to partners across the UK, Europe, the GCC and selected international markets.
Group direction, brand ownership and partner agreements led from the UK.
Product development and supply coordination across the European network.
Close commercial support for partners across the GCC and nearby markets.
Whether you need a project portfolio, a distribution partnership or a private-label programme, our team can help you define the right route.
