AQUAFORCE GROUP
A multi-brand sanitaryware group built for projects, distribution and private-label growth.
AquaForce Group was established in London in 1980, with roots dating to 1963. We help distributors, contractors and developers bring bathroom and sanitaryware solutions to market – from product development and brand creation to compliance, supply and after-sales support.
SINCE 1963
Roots in sanitaryware craft
ABOUT THE GROUP
One group. Specialist brands. One reliable supply network.
We bring together product expertise, regional market knowledge and long-term partner support across the UK, Europe and the Middle East.
1963
Roots dating to 1963
1980
Established in London
FAMILY-OWNED
Independent, long-term ownership
7 BRANDS
Multi-brand portfolio
PARTNER ROUTES
Built around how you work.
For Distributors
Market-ready product selections, private-label development, showroom support and sales tools designed to help you grow your category.
For Contractors
Project bundles, specification alignment, technical documentation and coordinated delivery for smoother project execution.
For Developers
Product strategy, value engineering, sustainability support and structured after-sales service across the project lifecycle.
PRIVATE LABEL
Build your brand on proven infrastructure.
We provide the support needed to develop, launch and grow a sanitaryware – or white-label – brand without building every capability from the ground up.
01
Product Development and Customisation
Product selection, finishes, specifications and packaging tailored to your market and channel.
02
Brand Identity and Packaging
Brand systems, product naming, cartons, labels and sales materials developed as one connected customer experience.
03
Market Compliance Support
Coordination of product documentation, certification and labelling requirements for target markets, including SABER, SASO and UAE conformity processes where applicable.
04
Showroom and Sales Support
Display concepts, product presentations, launch materials, co-marketing support and sales training.
05
After-Sales and Warranty Support
Structured warranty processes, spare-parts planning and clear escalation routes.
BRAND PORTFOLIO
One group. Distinct market positions.
Our portfolio brings together specialist brands for different customer segments, price levels and project requirements – supported by one group network.
DueGi Rubinetterie
Italian-designed mixers and water-saving solutions
SCHMITT Armaturen
Durable sanitary solutions for commercial and project use
Domus Engineering
Engineered bathroom solutions for project reliability
FORDHAM
Cistern and flushing systems for residential and project applications
KYLO
Architect-led bathroom and kitchen solutions for GCC requirements
ahti interiors
Design-led bathroom collections for premium spaces
allflex
Flexible piping systems for residential and industrial applications
YOUR BRAND
The next name in the portfolio could be the one we build together.
QUALITY · SUPPLY · DELIVERY
From specification to shipment.
We coordinate product selection, quality control, technical documentation and supply planning to reduce risk and keep projects moving.
01
Product and Sample Approval
Specifications, finishes and samples are reviewed before production or order confirmation.
02
Quality Control
Materials, components and finished products are checked against the agreed requirements.
03
Technical Documentation
Datasheets, drawings, installation guides and project submittals are prepared to support approvals and site teams.
04
Supply Planning
Lead times, warehousing, phased delivery and replenishment are planned around project and channel needs.
COMPLIANCE & MARKET ACCESS
Prepared for the market. Planned for the project.
We coordinate the documents, certificates and product labelling required for each destination before shipment. This helps reduce clearance risks and protect project timelines.
Saudi Arabia: SABER, SASO and conformity documentation where applicable
United Arab Emirates: MOIAT, ECAS and EQM processes where applicable
Product and shipment documentation prepared by market and product category
Clear compliance responsibilities agreed before production and shipment
REGIONAL FOOTPRINT
European-led. Regionally connected.
A London headquarters, a European brand and supply network, and regional trading support in Dubai allow us to stay close to partners across the UK, Europe, the GCC and selected international markets.
LONDON
Group headquarters
Group direction, brand ownership and partner agreements led from the UK.
EUROPE
Brand and supply network
Product development and supply coordination across the European network.
DUBAI
Regional trading support
Close commercial support for partners across the GCC and nearby markets.
LET'S TALK
Ready to build with AquaForce?
Whether you need a project portfolio, a distribution partnership or a private-label programme, our team can help you define the right route.
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