We bring together product expertise, regional market knowledge and long-term partner support across the UK, Europe and the Middle East.
Roots dating to 1963
Established in London
Independent, long-term ownership
Multi-brand portfolio
AquaForce Group is a family-owned, multi-brand sanitaryware group. We help distributors, contractors and developers bring bathroom and sanitaryware solutions to market – from product development and brand creation to compliance, supply and after-sales support.
A London headquarters, a European brand and supply network, and regional trading support in Dubai keep us close to partners across the UK, Europe, the GCC and selected international markets.
AquaForce Group has been at the forefront of the sanitary solutions industry for decades – milestones that reflect our growth, resilience and dedication.
AquaForce was established, with the aim of redefining the standards in sanitary solutions.
Expanded operations to Europe, making significant strides in product development and innovation.
Launched our first white-label capabilities, enabling other brands to leverage our expertise and expand their product offerings.
Acquired leading brands, further solidifying our presence in the global market.
Introduced our sustainability initiative, focusing on eco-friendly production methods and responsible sourcing.
Reached over 10 million units annually, with an emphasis on quality and sustainability.
Quality and delivery you can count on, order after order.
Traditional craftsmanship blended with modern product development.
Water-saving solutions with responsibility to communities.
Services designed around how our partners actually work.
Clear responsibilities agreed before production and shipment.
Group direction, brand ownership and partner agreements led from the UK.
Product development and supply coordination across the European network.
Close commercial support for partners across the GCC and nearby markets.
